'Endgame' Release Will Destroy Captain Marvel Due To Silly Release Timing
While we are very excited about the release of ‘Captain Marvel’, the movie will be out a little before ‘Avengers: Endgame’, and that could have a negative impact on the film. This will be the first female solo entry in the MCU, and Carol Danvers is played by Brie Larson. Although the interest in ‘Endgame’ will increase that project’s numbers, ‘Captain Marvel’ could suffer.
‘Captain Marvel’ is 2019’s ‘Black Panther’
Last year, Marvel released ‘Black Panther’, which shows the story of T’Challa becoming King after his father was killed in ‘Captain America: Civil War’, and it caused a significant impact on the world because it was the first big-budget film led by people of color, and directed by Ryan Coogler, the first black filmmaker hired by Marvel.
It brought in over $1.3 billion over the world, but it also came out just a few months before ‘Avengers: Infinity War’, the highest-grossing film of 2018. Of course, Wakanda and its people proved to be vitally important to the story in ‘Infinity War’, so 'Captain Marvel' is expected to introduce critical aspects that are needed for the conclusion of the fight against Thanos.
The movie will show the Kree-Skrull war, and it has been said that the Skrulls could appear in ‘Endgame’. Actor Samuel L. Jackson recently revealed that Captain Marvel can time travel which might also be used in the coming film. Furthermore, ‘Captain Marvel’ could pique people’s interest in ‘Endgame’ just like ‘Black Panther’ did last year for ‘Infinity War’, especially if there is a teaser at the end.
A couple of delays
While 'Captain Marvel' is the last release before ‘Endgame’, this was not always the case. Back in 2014, when they announced the films for Phase Three, Carol Danvers was supposed to be presented earlier. The first premiere was set for July 6, 2018, right after ‘Infinity War’, but Marvel changed things up. The delay was caused thanks to Marvel and Sony’s deal which allowed Spider-Man to be part of the MCU.
They rearranged things so that Tom Holland could be shown as the spidey hero in ‘Captain America: Civil War’ and then have his solo film, ‘Spider-Man: Homecoming’, in July 2017. ‘Captain Marvel' was then set for November 2018, but a couple of months later, Marvel announced ‘Ant-Man and the Wasp’ as part of Phase Three, so they had to push it back again to March 2019.
Too close to the premiere of ‘Avengers: Endgame’
‘Captain Marvel’ hits theaters seven weeks before ‘Endgame’, and it’s the first time that two Marvel movies are introduced so closely together. While Marvel can be sure that their previous success will undoubtedly make both these films big hits, they have never done this before, and it might not work out as they hope.
‘Black Panther’ premiered ten weeks before ‘Infinity War’, and for fans, a three-week difference might not seem like much, but it is in terms of making money. The movie about T’Challa was in theaters for 25 weeks, and it had time to make most of its money by the time ‘Infinity War’ came along. This shorter window for ‘Captain Marvel’ could affect its grossing.
Advance reports place ‘Captain Marvel’ at $160 million on opening weekend, so of course, the movie is going do great, but its thunder will be stolen quickly by ‘Endgame’. However, Marvel understands this, and tickets went on sale almost two months in advance for the first time in that studio’s history. Only Lucasfilm has opened up sales so early for ‘Star Wars’ motion pictures.
On the other hand, the release of ‘Endgame’ could also spark an interest in ‘Captain Marvel’, and if it’s still playing in the theater, people could go. If the film that concludes Phase Three of the MCU shows Carol Danvers prominently, those that did not see the female solo movie could be persuaded to give it a chance after all.
There is another problem
The release date delay for ‘Captain Marvel’ was caused by Disney and Marvel. The studio has been presenting three Marvel movies a year since 2017 with ‘Guardians of the Galaxy Vol. 2’, ‘Spider-Man: Homecoming’, and ‘Thor: Ragnarok’. In 2018, they premiered ‘Black Panther’, ‘Avengers: Infinity War’, and ‘Ant-Man and the Wasp’.
The plan for 2019 is ‘Captain Marvel’, ‘Avengers: Endgame’, and ‘Spider-Man: Far From Home’. So far, this has worked pretty well for Marvel, but Captain Marvel’s story could prove that Marvel needs to evolve. For example, ‘Aquaman’ was the only DC release in a year, and it was so successful that the MCU could afford to learn patience too.
Aside from the Marvel projects, Disney also has a pretty packed schedule, as they release the most successful films every year. They are currently making live-action remakes of their previous movies like ‘Aladdin’, there are the ‘Star Wars’ films, more from Pixar, etc. Things could get more hectic for Disney once the deal with 20th Century Fox is finalized.
A bunch of new movies will fall under their wing such as James Cameron’s ‘Avatar’ sequels. Once Marvel begins adding the Fantastic Four and X-Men to the MCU, the schedule will become too full. Each movie needs their proper moment in the sun and time to earn money. At the time, Marvel only plans to release two films in 2020, but they might go back to their previous ways.
We will have to wait and see if ‘Captain Marvel’ benefits from being released so close to ‘Endgame’, but the interest in Marvel has not waned for years, so we expect that it will do great, especially in this era of female empowerment. The studio might have to rethink things in the future if too many movies are scheduled for one year, though.
Do you think ‘Captain Marvel’ will do well in theaters? Could the interest in ‘Endgame’ cloud the popularity of Carol Danvers' origin? We are excited about both films, but business-wise, there could be an impact. If you liked this article, share it with your friends who cannot wait for these movies and more from the MCU. See you next time!
Source: Screen Rant