'Endgame' Awful Marketing Seems To Force Unexpected Consequences For The Movie
As fans of the Marvel Cinematic Universe, if its one thing we've got, its respect and loyalty to their works since 2008. For ten years since its launch, we've had a full dose of action, thrill, and fantastic cinematography so far. And of course, we can't wait to see more. In recent news, the marketing campaign for 'Avengers: Endgame' is in full swing, and Marvel as expected, is not showing what the movie will contain - yes, suspense!.
The good news about this is that the strategy is working well. We can at least guess that it should be about Earth's Mightiest Heroes finally fighting Thanos. We didn't quite get the best of our expectations at the end of 'Avengers: Infinity War', where their first encounter ended up in half of the universe's population from disappearing, including the heroes.
The shock of this, not only hit us, but it'll most likely get to the cores of the few surviving heroes, and we expect that aspect in the upcoming sequel. All the lives of the "vanished" ones most certainly cannot be forgotten like that.
Based on what we know about the movie's plot, there will be attempts at getting back their lost friends and partners who died in 'Infinity War' and fix their post-Decimation world. Wilder imagination could mean there'll be some time traveling or anything else, to find out the victims aren't dead, or some other explanation. Might we add that the marketing for 'Avengers: Endgame' isn't helping to solve the puzzle. Check out the trailer:
The first trailer for Endgame came out late last year and surprised many with a doom and gloom feel on the characters. Now, it's unlike for Marvel not to reveal a suspense-filled trailer, because new footage isn't as telling as past marketing campaigns have been. Even though we know they're trying to keep viewers on their toes and they still have a movie to sell, but they're taking a completely different approach this time, with 'Avengers: Endgame'.
One of the most significant changes Marvel made to Endgame's marketing strategy is that they're going against the grain of blockbuster thinking and marketing by not showing any of the super thrilling scenes of the movie.
The trailers for The Avengers usually leans towards the crossover action as they try to show moments from fights such as the final fight against the Chitauri, the Hulkbuster vs. Hulk fight, in particular, being a centerpiece of the campaign. Even when you look at 'Infinity War', Marvel was not afraid to give away almost every action set piece to get audiences excited. So far, there's been no action shots in the marketing for 'Avengers: Endgame' though.
With no action, Marvel has opted to sell 'Avengers: Endgame' solely on the characters, instead. We, the viewers, have grown to know and now, love many MCU characters over the last decade, but its still quite a surprising method to take.
This strategy is not a mistake either, but instead a deliberate continuation by Marvel Studios to show what happened after the snap. Since this is the case, these trailers are gearing audiences up for a more somber tone than they usually are used to getting.
In as much as Marvel wants to sell 'The Endgame' with this ominous tone, there will still be plenty of action set pieces. The single explanation as to why Marvel is not showing any of them in the marketing is that they're trying to protect spoilers. Yes!. And keep up the anticipation. Talking about the plot of the movie, whenever and however the Avengers get their next shot at Thanos, its expected to be bloody. Although, Marvel is yet to confirm the time travel parts of Endgame's story.
We can't wait for the release of the show, still. For multiple reasons, one can also say the marketing strategy is actually for the better because besides protecting spoilers, Marvel is most likely taking advantage of the fact that there's a specific history the franchise has for making great movies. And they know that fans will rush out to theaters to see what the film holds no matter what.
This knowledge gives them the courage to show little snippets of the whole movie, or preferably show a character doing a simple action, but still sell viewers on the stakes of the event and the aftermath of the snap. And because audiences are invested entirely in the Studio for the past several years, Marvel can make this work.
Read more: New Guardian of the Galaxy Team Roaster And Arrival of the Dark Guardians: Marvel Does Not Stop Surprising
Marvel Studios will still release a final trailer for 'Avengers: Endgame'. Maybe sometime around Captain Marvel's theatrical debut. And once Captain Marvel is out in theaters, the full focus will be on their late April release. Iron Man and Nebula back on Earth, time travel, Quantum Realm suits, Thanos' role, and a whole lot more is yet to be seen. Hopefully, they won't be able to resist the urge of showing too much more in a final trailer.
If this marketing campaign continues for 'Avengers: Endgame' and ends up in the movie gaining critical acclaim and maybe even another $2 billion at the box office, other studios will surely try to replicate this too with their blockbusters. But what makes the MCU stand out is the incredible amount of goodwill they've built over the last 11 years, which helps make this transition from popcorn fun to tragedy possible.
If other studios attempt to copy Avengers: Endgames limited marketing plan, they'll have to do it carefully though. There's not even a guarantee that Marvel will be able to deliver on the version of 'Avengers: Endgame' they are currently marketing either. But, thanks to their history and brand awareness, the upcoming MCU blockbuster may be enough to make the campaign work - and so far it is.